Top 18 Cycling Tech Startups

August 25, 2024 | By Paul Schäfer

These startups are developing smart helmets with built-in communication and safety features, GPS-enabled bike trackers for enhanced security, and performance monitoring devices that offer real-time data on speed, cadence, and heart rate and other products
1
Country: USA | Funding: $1.9B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Country: USA | Funding: $619.5M
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
3
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
4
Country: India | Funding: $60.1M
Ultrahuman manufactures personal health and smart wearables for fitness and sports tracking. Their flagship product, the Ultrahuman M1, is a glucose monitoring device that tracks glucose levels in real-time using Abbott's Freestyle Libre CGM Sensor. The startup also makes compact smart rings that monitor sleep, movement, and recovery.
5
Country: UK | Funding: $26.2M
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
6
Country: Vietnam | Funding: €9M
E-mobility company creating zero-emission urban transportation vehicles with a focus on design and versatility.
7
Country: Netherlands | Funding: €525K
BikeFair is a one-stop-shop bike marketplace
8
Country: India
BumsOnTheSaddle is a bike shop that offers bicycles and related services.
9
Country: Finland
Mechoptix manufactures and supplies automatic brake lights for boats, bicycles, scooters, motorcycles, and heavy trucks.
10
Country: USA
Thousand is an outdoor and sporting goods company that designs, develops, and makes helmets.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com