Football, Basketball, Running, Tennis, Boxing, Cycling, Swimming, Golf...
Computer Vision, Wearables, VR/AR, Sensors, Cameras, Drones, Video Analysis...
USA, UK, India, Canada, France, Spain, Germany, Australia, Netherlands...

New and recently funded Sports Startups

1
Country: Spain | Funding: €137.5M
Playtomic is the world's leading tennis court booking app for racket sports, aiming to become a social network for players. The app lets you create private matches with friends, make them public to find new partners, or search for active matches nearby to join and then view your stats. Thanks to a player level assessment system, you'll always know your skill level and that of your opponents. The level system also allows you to track your progress and motivate you to improve. For clubs, the service allows you to set up online bookings, manage clients, create social events and increase the occupancy of courts.
2
Country: UK
HITAI is an AI-powered combat sports analytics platform that transforms a single camera feed into real-time performance insights and broadcast-ready fight analytics, without requiring sensors or additional hardware. Using proprietary computer vision and machine learning models, HITAI detects strikes, movement, impact, and fighter activity during both training and live events. The platform serves athletes, coaches, gyms, promoters, and broadcasters through advanced analytics, live overlays, and fan engagement tools designed to modernize combat sports globally at scale.
3
Country: USA
Betvisors is a sports betting advisory platform built on a “Tip if it Hits” model. Bettors tail picks from verified advisors and only tip when picks win. Every pick is captured at submission and verified against the sportsbook outcome. No subscriptions, no upfront fees, no losing-pick charges.
4
Country: USA | Funding: $850M
Skydio is a robotics company that makes flying autonomous drones dedicated to sports tracking. They enable valuable insights from recording training sessions, help athletes to create marketing content, and enable sports organizations broadcast ski races, running competitions and high-speed cycling events. The drone works in conjunction with the Skydio app on the user's smartphone and can be controlled through the app if the user wishes to disable autonomous mode.
5
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women. Their products are designed for runners who demand style, comfort, and performance. Featuring moisture-wicking fabrics and a perfect fit, Bandit apparel keeps runner cool, dry and focused.
6
Country: USA | Funding: $5.3M
Nextiles builds a fitness system that helps people exercise better, more safely, and more efficiently. Acquired by Betterguards
7
Country: Denmark
Clutch has created an AI-powered padel camera, Clutch Cam, that creates and displays highlights, statistics, and leaderboards in real time on a court. According to company representatives, the camera takes 30 minutes to install, and then operates automatically without any staff intervention. Players install the Clutch mobile app and scan a QR code to start recording a match. Each player can see a personalized analytics and performance screen, along with a history of their matches, highlights, and statistics. Videos can be shared on Instagram, WhatsApp, or saved for later with a single tap. The app also features a club dashboard where you can view what's happening on each court. Admins can track player engagement during matches.
8
Country: India | Funding: ₹421M
Sportvot develops an AI-powered sports streaming platform. The platform has already broadcast over 500,000 matches in over 30 countries and reaches an audience of over 100 million viewers. The company primarily monetizes its platform by charging tournament organizers and sports organizations for video production and streaming services, as well as generating revenue through paid broadcasts, subscriptions, and brand partnerships. Brands engage with the platform through a combination of digital advertising and on-site sponsorship, leveraging both the visibility of live streams and the extended reach of social media content.
9
Country: UK | Funding: $9.8M
Carv is developing a wearable skiing device that acts as a digital coach. You attach a Carv clip to the strap of each boot. The device transmits data to your phone via Bluetooth while you ski. The app uses AI to analyze your performance, tracking each run and prompting you how to improve your skills. Real-time audio prompts help you quickly correct mistakes and perform better on your next run.
10
Country: USA | Funding: $605M
Wellhub is a fitness discovery platform that connects a global network of fitness centers with companies and their employees. Companies sign an annual contract with Wellhub (the amount of which depends on the size of the team) and use the online platform to manage adoption, engagement, and track ROI (revenue savings on employee healthcare costs). Employees pay a monthly subscription fee for a plan tailored to their needs at a deeply discounted rate and gain access to over 90,000 gyms and studios, over 3,800 virtual personal trainers, and over 99 premium health apps covering fitness, nutrition, sleep, and mindfulness.