New and recently funded Sports Startups
1
Country: USA
pMotion uses a smartphone to analyze an athlete’s range of motion through a two-minute assessment and then provides feedback to help correct the root cause of an issue, which often originates somewhere else and causes detrimental compensations. Pyne said one pitcher he treated recently lost velocity and movement on his fastball while experiencing lower back pain, but the real issue was a muscle issue in his lower leg.
pMotion uses a smartphone to analyze an athlete’s range of motion through a two-minute assessment and then provides feedback to help correct the root cause of an issue, which often originates somewhere else and causes detrimental compensations. Pyne said one pitcher he treated recently lost velocity and movement on his fastball while experiencing lower back pain, but the real issue was a muscle issue in his lower leg.
2
Country: India | Funding: $225K
Dartle develops SaaS platform for youth sports and football academies. It brings several operational functions under one system, including scheduling, player performance analytics and parent engagement. Dartle aims to reduce administrative work while giving coaches and academy administrators greater visibility into player development. According to the company, its platform can reduce administrative workload by up to 75 per cent. Its data and performance-tracking tools are also designed to help academies monitor individual player development and improve athlete retention.
Dartle develops SaaS platform for youth sports and football academies. It brings several operational functions under one system, including scheduling, player performance analytics and parent engagement. Dartle aims to reduce administrative work while giving coaches and academy administrators greater visibility into player development. According to the company, its platform can reduce administrative workload by up to 75 per cent. Its data and performance-tracking tools are also designed to help academies monitor individual player development and improve athlete retention.
3
Country: Ireland
Sweepzy helps sports clubs and workplaces run branded sports competitions online, including Last Man Standing, NFL Survivor Pools and sweepstakes. It manages entries, payments, reminders, scoring and live leaderboards. Sweepzy was featured in the Sunday Business Post, joined the NDRC pre-accelerator programme, and has received support from its Local Enterprise Office.
Sweepzy helps sports clubs and workplaces run branded sports competitions online, including Last Man Standing, NFL Survivor Pools and sweepstakes. It manages entries, payments, reminders, scoring and live leaderboards. Sweepzy was featured in the Sunday Business Post, joined the NDRC pre-accelerator programme, and has received support from its Local Enterprise Office.
4
Country: USA | Funding: $263.7M
Unrivaled operates Miami-based 3-on-3 women’s basketball league
Unrivaled operates Miami-based 3-on-3 women’s basketball league
5
Country: Canada | Funding: $12.3M
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth. The company also establishes first biomechanics basketball shooting lab
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth. The company also establishes first biomechanics basketball shooting lab
6
Country: France | Funding: €5.1M
ENGO Eyewear creates lightweight smart glasses projecting real time performance metrics directly into an runner's line of sight.
ENGO Eyewear creates lightweight smart glasses projecting real time performance metrics directly into an runner's line of sight.
7
Country: Germany
athleteXhub is a data-driven sponsorship marketplace that bridges the gap between brands and verified athletes. By leveraging algorithmic matching scores based on athlete qualifications, audience metrics, and brand goals, athleteXhub takes the guesswork out of sports sponsorship. Beside matching, the platform actively educates athletes through targeted resources to improve their "Sponsor-Readiness Score." This dual approach ensures brands partner with prepared, high-impact brand ambassadors while helping athletes build sustainable, professional sponsorship careers.
athleteXhub is a data-driven sponsorship marketplace that bridges the gap between brands and verified athletes. By leveraging algorithmic matching scores based on athlete qualifications, audience metrics, and brand goals, athleteXhub takes the guesswork out of sports sponsorship. Beside matching, the platform actively educates athletes through targeted resources to improve their "Sponsor-Readiness Score." This dual approach ensures brands partner with prepared, high-impact brand ambassadors while helping athletes build sustainable, professional sponsorship careers.
8
Country: USA | Funding: $125K
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use it to build and run sports-native AI agents, grounded in live sports data, via SDK, APIs, and MCP.
Machina Sports is an AI agent platform for sports: teams, sportsbooks, and broadcasters use it to build and run sports-native AI agents, grounded in live sports data, via SDK, APIs, and MCP.
9
Country: Latvia | Funding: $187.8K
FitRadar is building a mobile app that connects users with trainers, athletes, and event organizers, enabling them to discover nearby activities, create and join events, and participate in real-world fitness experiences across more than 55 sports categories on iOS and Android.
FitRadar is building a mobile app that connects users with trainers, athletes, and event organizers, enabling them to discover nearby activities, create and join events, and participate in real-world fitness experiences across more than 55 sports categories on iOS and Android.
10
Country: Ireland | Funding: €1M
Colata develops an agent-based system that integrates and processes disparate data stores in elite sports organizations. The company's artificial intelligence system is called Reilly. Users simply ask Reilly a question, and it provides the relevant information.
Colata develops an agent-based system that integrates and processes disparate data stores in elite sports organizations. The company's artificial intelligence system is called Reilly. Users simply ask Reilly a question, and it provides the relevant information.
